It started as an attempt to add a bit of structure and ended up as an actionable tool. Used for ideation, it helped us to raise conversion with addressing the users hidden from our sight.

About two years ago, I promised myself to start writing regular notes - a kind of diary. The initial goal was to keep some memories and thoughts, which…

Virality is a notion of common knowledge today — almost everyone has some understanding of it. Becoming viral is a healthy intention for a product, service provider or creator. So here we are going to dive a bit deeper into how it works and what companies do to give more reasons and means for their…